Disruptive food startups – relevant innovations or merely superfluous and expensive alternative products?
We often hear that startups in the food industry have no real potential for disruption because they cannot compete with established players in terms of price and processes.
In our blog post we have collected 15 disruptive food startups that, like Little Lunch GmbH, have captured a significant market share or, like YFood Labs GmbH, are creating new market categories with the idea “snacks for in-between”.
Our conclusion: With some brands like Thomas Henry GmbH & Co. KG or fritz-Kulturgüter GmbH we almost forget that they were once startups. Food startups can manage to take relevant market shares from industry giants like The Coca-Cola Company or Schweppes and establish themselves successfully in the long term.
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The following brands will be introduced
Category: Bitter lemonade
Not only in bars, but also on the supermarket shelves, it is impossible to imagine life without the brand launched in 2010. In the meantime, the Berlin based company exports to more than 50 countries and has been able to position itself as a noticable competitor to Schweppes.
Category: Smoothies and juices
The True Fruits founders have successfully brought smoothies to Germany and claim the position of market leader since 2015 with a share of over 50%. They have also revolutionized the juice market with their partly controversial slogans. Eckes-Granini holds 35%.
For in between
Category: Snacks for children
In 2010, Freche Freunde took advantage of the trend towards healthy food to add “Quetschies” and fruit snacks to the children’s snack market, which until then had been dominated by biscuits. In 2018, the Swiss food company Hero took over the majority of the company.