15 Disruptive Food Startups

Until fritz-kola entered the market, many people asked the question: Cola or Pepsi? Since its foundation, the company has developed strongly: with less sugar, more caffeine and bottling in glass bottles, fritz-kola was able to gain a foothold in the supposed oligopoly.

For all cocoa lovers who do not want to do without caffeine, koawach is expanding the existing drinking chocolate range on the market with a caffeine-containing chocolate drink. Faitrade and sustainably packed.

Not only in bars, but also on the supermarket shelves, it is impossible to imagine life without the brand launched in 2010. In the meantime, the Berlin based company exports to more than 50 countries and has been able to position itself as a noticable competitor to Schweppes.

The True Fruits founders have successfully brought smoothies to Germany and claim the position of market leader since 2015 with a share of over 50%. They have also revolutionized the juice market with their partly controversial slogans. Eckes-Granini holds 35%.

The market for muesli bars was dominated for years by Corny and Seitenbacher. Hafervoll’s natural bars with little sugar and hearty flavours were successful in this sub-category. The company was sold to the Krüger Group in 2019.

Little Lunch has strongly influenced the traditional market for ready-made soups with its high-quality soups from the jar. With sales of 14 million euros (2019), they added the segment of organic ready-to-serve soups to the market.

The manufacturer of low-carb pasta quickly gained a foothold in the market. Recently, the Cremer family business from Hamburg acquired a majority stake in Lizza, at a valuation basis of 8 million euros.

With a wide variety of flavours, MyMuesli has successfully positioned itself alongside Kellog’s, Nestlé and Kölln with annual sales of 59.6 million euros. New: personalised DNA muesli.

Recently praised in Hollywood for its high-quality ingredients, Bone Brox brings the nutrient-rich bone broth to Germany. Bone Brox complements the traditional broth market with a premium broth segment containing collagen power.

Just Spices has revolutionized the market, which was previously dominated by traditional spice manufacturers. Recently, the Düsseldorf startup received funding over 13 million euros – from Bitburger Ventures, among other investors.

In 2010, Freche Freunde took advantage of the trend towards healthy food to add “Quetschies” and fruit snacks to the children’s snack market, which until then had been dominated by biscuits. In 2018, the Swiss food company Hero took over the majority of the company.

Grillido has expanded the sausage category with its premium products. Their high-protein sausages, to which e.g. spinach and feta cheese are added, they have opened up the market for sports nutrition.

With Luicella’s Ice Cream, unusual ice cream flavours are entering the market. The combination of their ice cream parlours, DIY kits and ready-made products in the supermarket is unique to date.

Since entering the market, Wildcorn has been able to expand the popcorn segment with savoury and sweet varieties – as a clean label: without added sugar and preservatives. Cooperations with Amazon and Eurowings have played a significant role in this.

YFood has revolutionized the market for the “snack for in-between” with a new drinking meal. They provide a nutritious and healthy meal for those who have little time to spare.