D2C startups have experienced a real boom in recent months, not only in the food & beverages market. Skipping middlemen and the associated costs seems more attractive than ever. The current situation, characterised by changed consumer behaviour and a self-evident trend towards online shopping, further favours this development.
In the United States in particular, the direct-to-consumer issue appears to be playing an increasingly important, if not indispensable, role. The number of D2C consumers is not only expected to grow to over 95 million consumers in absolute terms by 2021, but also to account for almost 50% of digital buyers. By 2017, however, the number of digital buyers will be just over 30%, with only 55.9 million. Growth forecasts for 2021 are also around 10% compared to this year.
The list contains the following (partially) acquired D2C startups: Babe Wines, Back to the Roots, Foodspring, Freshly, Graze, Iris Nova, Life Fuels, London Fields Brewery, Michel et Augustin, Perfect Snacks, Purely Elizabeth, Popcorners, Primal Kitchen, RXBar and Seedlip.