Fruit spread from a tube to insect snacks – this year’s Food Innovation Camp of Hamburg Startups and StartUpSpot presented a wide array of innovations, ranging from food, food-tech and logistics to the hospitality sector. A special novelty this year: a non-food area where sustainable cosmetic products could be tested.

Exciting food startups and their growth potential

Hungry Ventures Founding Partner, Prof. Dr. Bastian Halecker, was able to have discussions with various food startups as a mentor during the Investment Speed Dating. These included:

  • AKAL FOOD stands for general well-being along with its spirulina based products. With the help of scientific research, they are aiming to promote the cultivation of spirulina algae.
  • Viteelements focuses on a healthy lifestyle with high quality protein snacks.
  • Yamo stands for fresh, natural, tasty and organic baby food that contains no preservatives. At the same time it is fresher, more colourful and has more vitamins than conventional baby food.
  • Ahead Nutrition supports ambitious creators and athletes in sourcing their full physical and mental potential with their high-performance supplements made of natural ingredients.
  • Insnack is a healthy bar containing four natural ingredients and a high protein content due to added insect meal.
  • Cardioscan develops its own test and training systems and enables a healthier, more vital and dynamic lifestyle. They individually tailor concepts for training, nutrition and relaxation.

Prof. Dr. Halecker summarizes:

I have seen many fascinating innovations. However, most of them lack a clear USP and core competence. In addition, the entrepreneurial team often does not have an “exit plan” and is unaware of the role that technologies and partners can play in their business model.

Impulses for the future of food and beverages

In a panel discussion, company builders, investors and food experts exchanged their views on the status quo of the food tech scene in terms of investments and product trends. The conclusion:

We are facing major change. Particularly sustainable alternative proteins, such as cell-based meat, are gaining importance considering the challenge of feeding roughly 10 billion people in the near future.

This topic was also addressed in the panel discussion “Planetary Health Diet – A new way of feeding the world?”, in which experts and founders discussed how people can both eat healthy and contribute towards saving the planet.

What we take away from the Food Innovation Camp

  • Data enables to understand the customer and accelerates the innovation process.The use of technology opens up new opportunities to better understand the market and customers. With the help of data, faster and better decisions can be made.
  • Fancy food is not enough.In order to stay competitive in the long term, products must be suitable for the mass market and convince customers through good taste, a high level of convenience and a reasonable price-performance ratio.
  • Intelligent POS solutions offer new insights regarding customer behaviour.Smart point-of-sale solutions present an exciting growth area as an alternative to traditional food retail (LEH) – with the potential to generate valuable insights into consumer behavior.
Henrik Rackow Innovation

Want to learn more?

Henrik Rackow
Managing Partner
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