ExpertsInnovation

Hungry Ventures Experts: Dr. Florian Heinemann

By 21. January 2020August 18th, 2020No Comments

From trends and innovations in the food sector, to food tech, to collaboration between corporations and start-ups: In our video series “Hungry Ventures Experts” we present experts from our network who share exciting insights with you.

In part 1, Dr. Florian Heinemann, Partner & Managing Director at Project A Ventures, talks about why innovation is so important for established companies and what the key success factors are for the emergence of innovation.

Innovation braucht Freiräume und Zeit. Die sehr guten Unternehmen brauchen 5-10 Jahre, bis sie ihre volle Blüte entfalten.

Cooperation of established (food) companies with startups

In part 2, Dr. Florian Heinemann answers the question of what potential he sees in the cooperation of established (food) companies with start-ups. Among other things, he mentions combining valuable assets such as internal industry knowledge or margin effects on the corporate side with the speed and innovative power of start-ups.

Es findet noch viel zu wenig Kooperation zwischen Startups und Corporates statt.

Trends in the food industry

Which trends will change the food industry in the coming years? Part 3 concludes the interview with exciting insights and an appeal to the German food industry. In particular, the possibility for customers to publicly evaluate companies online contributes to the growing need for transparency. Sustainability will also play a major role in the future and, for some companies, a challenge.

Durch veränderte Konsumentenwahrnehmung wird Nachhaltigkeit auch für Mittelständer immer wichtiger.

At a glance

  • Innovation should not only be promoted in a linear fashion, within one’s own organisation, but should take place outside one’s own core business or organisation.

  • Companies need a kind of innovation pipeline. While investing in a project or company, the next profit pool should already be clear. It is a matter of having several “messengers”, as only some of them are really successful.

  • Corporate start-up cooperation can help both parties to operate in a future-oriented and sustainable manner. Corporates benefit from the fast-paced approach of start-ups, while start-ups can take advantage of the know-how and margin effects of large companies. This two-way working method has become more attractive in recent years.

To find more interviews, visit our Blog.

Henrik Rackow Innovation

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