Innovation Roadmap

Identify relevant fields of innovation and develop attractive growth opportunities

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Profound vision

Discussion of strategic goals, underlying hypotheses and current challenges

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Holistic ecosystem analysis

Holistic overview of the most important market players and clear picture of the future market environment

Detailed business opportunities

Clear recommendations for action based on the market analysis to implement the resulting opportunities

Realizing new business fields

1

The Innovation Roadmap contains a precise overview of developments in relevant markets, activities of competitors and decodes relevant trends.
2

As part of the comprehensive picture of the future, a growth story is created for internal and external stakeholders based on the developed understanding of changing consumer behaviour.
3

The opportunities are highlighted in each of the following three implementation dimensions:- Build (development of an own solution or a new product)- Partner (commercial or strategic partnership with a start-up or established company)- Invest (investment in relevant market participants)
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Ablauf

Das zentrale Ergebnis des Projektes ist eine Übersicht über Herausforderungen und Potenziale im Marktumfeld des Unternehmens und die Ausarbeitung von konkreten Handlungsempfehlungen in Bezug auf die identifizierten Opportunitäten.

Preparation

Evaluation and analysis of selected internal documents to develop an initial understanding of the company and current innovation initiatives.

Market analysis

Data-driven screening of company and start-up databases in defined fields of innovation and description of key ecosystem patterns, technologies and business models.

Expert interviews

Obtain multiple perspectives to reflect on approaches and experiences with the help of experts from the Hungry Ventures network.

Conceptualization

Derivation of the future market environment and development of business opportunities including a detailed description of the benefit and need for assets.

Operationalization

Aggregation of the results as well as clear recommendations for action and roadmap for the implementation of the developed business opportunities including a selection of potential partners or investment targets.

Cases

We rethink every project and find tailor-made solutions.

Alternative Proteins

With an investment technology group for the food processing industry, we have examined areas of innovation in the field of alternative products. On the basis of data-driven market and start-up analyses, the subject area of cell-based meat was defined as an important field of investment.

Innovation Factory

Together with a trading company in the field of raw food products, we have worked out which approaches are suitable for expanding the range of services to include a full-service offer with finished product and marketing concepts.

Direct-to-Consumer

With a grain milling company we evaluated the strategic potential of direct-to-consumer approaches. A changed competitive structure with many online first brands shows how existing production competencies can be aligned more quickly with market needs and how efficiently brand building can be pursued.

Malte Lorenz

Illuminate market structures and develop new business fields?

Malte Lorenz
Managing Partner
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Which trend do you want to turn into innovation?

Send us a non-binding inquiry. We gladly counsel you personally and individually about our consulting services. Take the first step in direction of a successful innovation strategy.